I work primarily in applied social psychology and take an interdisciplinary, mixed-methods approach to delineating the experience of social self-perception and its impact on behaviour and wellbeing. Fundamentally, I am interested in social processes in the wild. I lead a program of mixed methods, applied, social psychological research anchored in data on real-world phenomena and real-world social experiences. My research has two inter-related foci: social self-concept, and socially shaping behaviour.